Promo Push on DJ Promotion, Radio Promotion, Press Campaigns & 15 Years In The Industry

Fifteen years after launching in the UK, Promo Push is celebrating another major milestone: more than 4,000 completed electronic music promotion campaigns.

Since 2011, the company has worked with artists, labels, management agencies and release teams across the global dance music landscape, providing bespoke promotional strategies built around the sound, direction and ambitions of each release.

From a focused DJ campaign for a club track to a broad strategy across radio, press, mix shows and streaming, Promo Push continues to help electronic music reach the DJs, tastemakers and platforms positioned to support it.

4,000 campaigns across a changing industry

Dance music promotion has developed rapidly over the past 15 years. Streaming has become a central discovery tool, while online media, specialist radio, DJ tracklists and recorded mixes have all become important parts of the release cycle.

At the same time, the foundation of electronic music promotion remains rooted in trusted support. A track that reaches the right DJ, presenter, journalist or curator can move far beyond the initial release window.

Promo Push has built its services around that reality. The company works with major and independent labels, management agencies and artists directly, creating campaigns that focus on relevance, quality relationships and transparent reporting.

DJ promotion for tracks built for the dancefloor

A-list and tastemaker DJ promotion is at the centre of Promo Push’s offering. DJ support can be one of the most effective ways for a release to gain momentum, with plays in clubs, at festivals, on radio and in recorded mixes introducing music to new listeners.

Promo Push works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass, tailoring every campaign to the style of the record.

A stripped-back Tech House weapon, for example, may need to reach a very different group of selectors from a melodic Trance release or a fast-paced Drum & Bass single. Promo Push’s genre-specific approach is designed to identify the DJs and tastemakers most aligned with the release.

International radio promotion and mix show support

International radio remains an important channel for electronic music discovery. Specialist shows, dance stations, online broadcasters and DJ-led programmes can all introduce releases to highly engaged audiences.

Promo Push develops radio promotion campaigns aimed at connecting music with relevant presenters, selectors and platforms. The company also provides 1001Tracklists mix show promotion, helping artists and labels gain added visibility through DJ set activity and recorded mixes.

For a release campaign, this can create a valuable layer of exposure alongside DJ feedback and club support, helping the track build a stronger profile across different territories and audiences.

Press campaigns that support artist growth

Online press can give a release an additional dimension. Reviews, interviews, features and editorial placements help artists tell a story around their music, build profile and connect with audiences outside of immediate club spaces.

Promo Push’s press campaigns can support new singles, EPs, labels, artist launches and broader project announcements. The company also offers third-party Spotify promotion, providing another potential pathway for listeners to discover releases through streaming platforms.

When integrated with DJ, radio and mix show support, press and Spotify activity can help create a more complete campaign that develops momentum across the wider electronic music ecosystem.

A history of trusted clients

Across more than 4,000 campaigns, Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

The company has also collaborated with labels including Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

Alongside established names, Promo Push works with independent labels, management agencies and emerging artists. The company’s tailored model is designed to support clients at different stages, whether they are building a first network of supporters or planning a full international campaign.

Four weeks of targeted activity

Every Promo Push campaign runs over four weeks, giving releases time to reach relevant industry contacts and develop support.

Clients receive weekly reporting throughout the campaign, covering activity and response. Reports can include DJ and radio feedback, scores, who has listened to or reviewed the release, and which contacts intend to support it. Press coverage and Spotify placements secured during the campaign can also be included.

This level of detail helps clients understand where their music is resonating and gives them content that can be used for press packs, social media, artist updates and future release planning.

Personal service and quality relationships

Promo Push has developed a comprehensive promotional network over 15 years, but its model is not based on volume alone. The company prioritises quality relationships, careful targeting and close client communication.

Each release is handled with its own requirements in mind, ensuring campaigns remain connected to the music rather than following a generic formula. This approach is particularly relevant in today’s crowded release market, where relevance and genuine engagement can be more valuable than broad but unfocused exposure.

Continuing into the next chapter

As Promo Push celebrates more than 4,000 campaigns and 15 years in dance music promotion, the company continues to look forward.

New artists, labels and platforms are reshaping the electronic music world every day. Promo Push is continuing to expand and adapt its promotional network while maintaining the same core commitment to bespoke campaigns, clear reporting and genuine passion for dance music.

For artists and labels seeking DJ support, radio exposure, press coverage, mix show visibility or a complete multi-channel campaign, Promo Push remains focused on helping great releases reach the people who matter most.