Mark Rietveld Brings Creative Vision to Some of the World’s Most Recognized Live Productions

Mark Rietveld

From longstanding collaborations with Tomorrowland, Mysteryland, and Defqon.1 to the redesign of Basspod at EDC Las Vegas 2026, the Co-Owner and Creative Director of 360 Show Design has developed an extensive career in international live entertainment.

The most recognizable stages in live entertainment are the result of decisions that extend far beyond their physical appearance. Every structural feature, lighting sequence, and visual element must be considered in relation to the performance, the venue, and the audience. Developing these environments requires a combination of creative direction, technical understanding, and production experience, disciplines that have defined Mark Rietveld’s professional career for nearly two decades.

As Co-Owner and Creative Director of 360 Show Design, Rietveld works across the artistic and technical aspects of international event production. The company specializes in stage architecture, creative direction, production design, and immersive entertainment, collaborating with festivals, promoters, artists, and brands to develop distinctive live environments. Within this structure, Rietveld is responsible for guiding the creative vision of projects and coordinating with specialists who translate initial concepts into functioning productions.

His professional history includes contributions to Defqon.1 Festival, Qlimax, Mysteryland, Tomorrowland, the FIFA World Cup Qatar 2022, Creamfields Chile, Lost Lands Festival, So Track Boa, No Art Festival, Verknipt, and EDC Las Vegas. Additional assignments in Australia further illustrate the geographical breadth of his work, which encompasses major entertainment events across several international markets.

The diversity of these projects reflects the different demands placed on contemporary production designers. While each event maintains its own artistic identity, the underlying challenge remains consistent: developing a visual environment that supports the performance while meeting the technical and operational requirements of a large-scale event.

Lost Lands 2025

Productions Recognized for Scale and Technical Achievement

Among the projects associated with 360 Show Design is a record-setting production at the Johan Cruijff ArenA in the Netherlands. The company contributed to an event that achieved the Guinness World Record for the largest laser show, incorporating 1,100 lasers into an extensive technical installation.

The company’s involvement in the Lost Lands Festival Grand Finale also received a nomination for a Live Entertainment Production Award (LEPA) in 2026. The distinction acknowledged work associated with a major festival production and added another recognized project to 360 Show Design’s international portfolio.

These accomplishments demonstrate the range of assignments undertaken by the company, from productions involving unusually extensive technical systems to festival environments requiring coordinated creative and operational planning.

For Rietveld, however, the technical scope of a project represents only one part of its development. His approach places equal importance on the relationship between a stage’s design and the experience it creates. Architectural structures, lighting, visual effects, and production technology are considered collectively, with each component contributing to the intended atmosphere and presentation.

Creative Leadership Within 360 Show Design

The company’s ability to deliver complex productions depends on the coordination of several specialized disciplines. Alongside Rietveld, two key members of the leadership team are Bart Straver, Head of Production, and Pieter Truijen, Head of Design.

Straver oversees production planning, technical coordination, and the practical requirements involved in implementing large-scale event concepts. Truijen directs the development of stage designs, translating creative objectives into visual and structural solutions that can be realized within the conditions of each venue.

Rietveld’s responsibilities connect these areas through the overall creative direction, establishing the artistic framework within which design development and production planning take place. Their respective roles allow projects to progress from an initial idea to a completed environment while maintaining consistency between the intended presentation and its technical execution.

Together, their work has extended across Europe, North America, South America, Central America, Australia, and the Middle East. The international nature of these assignments requires an ability to adapt creative concepts to different production infrastructures, venue specifications, and event formats.

This experience has contributed to 360 Show Design’s continued involvement in productions that vary considerably in scale, location, and artistic requirements.

A New Chapter at EDC Las Vegas in 2026

The company’s 2026 schedule includes a series of major international productions, among them Verknipt Ziggo Dome, Don’t Let Daddy Know Amsterdam, Verknipt Warehouse Special Easter, Kingsland Festival, Empire Music Festival in Guatemala, Verknipt Unrestricted, EDC Las Vegas, and Verknipt Festival Utrecht.

One of the most notable assignments during this period was the redesign of Basspod for EDC Las Vegas 2026. As an established stage within the festival, Basspod has a recognizable place in the event’s identity, making its redesign a significant undertaking within the broader production.

360 Show Design contributed a renewed architectural and visual concept for the stage, bringing together its experience in creative development, stage design, and technical integration. The project expanded the company’s portfolio of major American festival productions and provided another opportunity for Rietveld to apply his creative direction within an internationally recognized event.

The Basspod assignment also illustrates the balance required when reworking an existing festival environment. A new design must introduce a distinct visual character while remaining appropriate to the venue, the event’s production requirements, and the expectations associated with an established stage.

Beyond Las Vegas, the company’s involvement in events throughout Europe and Central America during 2026 reflects the continued demand for its creative and technical services. These projects span different settings and production formats, reinforcing the international nature of Rietveld’s professional work.

The Relationship Between Design and Audience Experience

Throughout his career, Rietveld has approached stage design as a discipline closely connected to the performance itself. The physical environment is developed not only to accommodate artists and technical systems but also to influence how an audience experiences the event.

This perspective informs the decisions made during the creative process, from the arrangement of architectural elements to the integration of lighting and visual sequences. The objective is to establish a coherent presentation in which the design contributes to the atmosphere rather than functioning as an independent attraction.

“Great show design is about creating moments people remember,” says Rietveld. “Every project starts with a vision, but it’s the collaboration between creative ideas and technical expertise that turns that vision into something audiences can truly experience.”

His statement reflects the importance of combining artistic direction with the specialized knowledge required to execute complex productions. It also describes the collaborative structure through which 360 Show Design develops its projects, drawing on different areas of expertise to realize a shared creative objective.

With a career extending from longstanding involvement in major European festivals to recent projects in the United States and other international markets, Rietveld has developed a substantial body of work in live entertainment production. His professional experience includes contributions to established festival brands, major global events, a Guinness World Record-associated production, and an award-nominated festival finale.

Through his continued leadership at 360 Show Design, Rietveld remains involved in the development of stage environments that reflect the creative and technical demands of modern live entertainment. His work demonstrates how experience, artistic direction, and coordinated production expertise contribute to the presentation of major events across the international festival industry.

Career Highlights

Defqon.1 Festival (2008–2023)
Qlimax (2008–2019)
Mysteryland (2010–2023)
Tomorrowland (2008, 2018)
FIFA World Cup Qatar (2022)
Creamfields Chile (2022–2026)
Lost Lands Festival (2023–2026)
So Track Boa (2024–2026)
No Art Festival (2025)
Verknipt (2025–2026)
EDC Las Vegas (2026)
Contribution to the Guinness World Record production for the largest laser show — 1,100 lasers at Johan Cruijff ArenA
360 Show Design’s Live Entertainment Production Award nomination — Lost Lands Festival Grand Finale