Meow Mix looks to cash in on EDM with new viral video


This video has been making the waves in the last week, because lets face it, Cats at a rave sells. While it is funny/cute/etc what is way more interesting is the fact that it comes directly from the cat food company , Meow Mix.  It is a viral campaign that allows you to remix the “meow mix” theme song, This video happens to be a remix from Ashworth.This isn’t just a quick viral video from a bedroom producer, The ad was created by a major advertising company called FCB chicago and after further research it seems WME aka william morris agency, one of the biggest in the world as well as over 100 years old , is also involved. This is just another sign that the big guys are all going for a piece of the EDM pie.

828 Total Views 1 Views Today

About the author | edmindustry'
EDM Industry Editor